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Webshop Case: Renewal of the WierookWereld.com Webshop

WooCommerce webshop for a growing e-commerce company

WierookWereld.com's existing webshop no longer met today's requirements. The main bottlenecks were:
Outdated user experience, especially on mobile

  • Limited conversion due to unclear structure and flow
  • SEO structure that was not sufficiently future-proof
  • Long loading times with a negative impact on user experience and findability


These factors formed a structural barrier to further growth and optimization.

Purpose of the renewal

The goal of the renovation was to create a future-proof webshop that would enable further growth. The main objectives were:

  • Improving user experience on desktop and mobile
  • Reduce loading times and improve performance
  • Realizing a scalable and manageable technical base
  • Improving SEO structure as a foundation for content and findability

The renovation is explicitly designed as a conditional investment: the removal of technical and structural limitations.

Solution

The decision was made to completely rebuild the webshop, consisting of:

  • A new design with improved user experience in a lightweight theme
  • Data cleanup, product structure and navigation
  • Improved product presentation
  • Implementation of a fast Ajax search functionality for direct searching and filtering within the range
  • Establishing a stable and faster hosting and staging process
  • Technical rebuild within WooCommerce with a focus on performance and maintainability

Not only the appearance has been renewed, but especially the underlying structure and stability.

Digital Dockyard WierookWereld Webshop Desktop Oud
Digital Dockyard WierookWereld Webshop Desktop 1

Expected benefits

Commercial

  • a clearer structure
  • improved performance
  • a more user-friendly checkout
  • lower cart abandonment

Operational

  • Less error-prone management due to clean data and structure
  • Fewer manual corrections
  • Faster and more efficient management of products and orders
  • Better change management through staging

Marketing & SEO

  • Better indexability through improved structure
  • Stronger technical SEO foundation
  • Faster pages, which contributes to user experience and ranking potential

Want to know more?

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Risks & control

  • Migration risks are limited by using a staging environment and extensive testing
  • The go-live resulted in only limited downtime (±15 minutes)
  • Conscious choice for WooCommerce because of flexibility and scalability

Frequently Asked Questions

We offer a Basic WooCommerce webshop – ideal for getting started quickly: starting at €1,500. However, because these types of projects are often custom-built, we're happy to discuss your needs and costs with you. We always make clear agreements about this before work begins.

If desired, you can be live within one to two weeks. Of course, this varies depending on the project and the workload at that time.

Absolutely. Whatever we deliver is yours. You'll get your own WordPress Administrator account. We're also here to help you with further updates and maintenance of your website or online store.

To get off to an efficient start, we'd like to receive all the necessary content, such as text, images, and any corporate identity. We'll contribute ideas or help refine the content as needed, but you provide the foundation. This keeps the process clear, fast, and without unnecessary delays.

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Ready to set a course for online success?

Please feel free to call or email us to discuss the options together.